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The curse of influencer publishing

The curse of influencer publishing

Why a new Ebury imprint by the social media entrepreneur Steven Bartlett is bad news for books.

“Major publishers such as Penguin and Hachette now have dedicated influencer programmes, giving select TikTok book reviewers early access to proofs and working with them directly on promotion; literary agencies have been created to cater to influencer authors.”


Posted on: July 9, 2024, 10:28 am Category: Uncategorized

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