Search Engine Watch points out that Google announced on that the popular Google Analytics is now freely available to everyone. As SEW notes:
“Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.”
Libraries can convert visitors to licensed database searches, library card campaign sign-us, book club signups, etc. So, get past the advertisingspeak and use the free tool.
“Anyone with a website can now install the website tracking tool by directly signing up at the Google Analytics homepage, or by clicking through the “Analytics” tab in any Google AdWords account. It is not required to have a Google Adwords account to run Google Analytics.”
“More information can be found on the official Google Analytics blog. Additional educational and support materials are also available at Conversion University.”
Stephen
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We started using this earlier this year as we signed up the day it went live and have been running it alongside WebSideStory to compare with a commercial product. We are making the full switch to Google Analytics at the end of August as a full analysis of it showed it has all the features we were paying a lot of money for!
Our small, rural public library houses our own web site on our own server. We downloaded a free copy of ShinyStat, an Italian statistical resources. Identifies keywords used to reach our site, browsers, search engines, referring countries as well as daily stats. URL is http://www.shinystat.com.