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CNW seminar series Social Media (Web 2.0): Are you in?)

This webcast is archived here.
It’s an overview of social media but primarily focuses on reputation management. It started me wondering about whether libraries care about their reputations as much as they could? Do we assume that we’re liked enough not to have damage done to our reputations out of neglect, unawareness or malice. I’ve experienced this recently through some of my volunteer work.
Anyway, the webcast is just a quick listen or just forward through the PPT slides. Then ask yourself:
1. When was the last time I checked my library’s entry on Wikipedia? My company, my name, my town, my institution? Is it OK?
2. When was the last time I did the same search on MySpace, Facebook, Google, MSN Live Search, Ask, Yahoo!? Is it OK, too?
3. When was the last time I checked our reputation out in the blogosphere (Technorati, Google Blogsearch, etc.)? What are they saying about us? Is it usable as a testimonial?
The web, and our reputation there, our image, is like our credit rating in the financial world. not really real but real enough…
Also, simply, if I saw my website as an outsider, would I want to have a relationship with me or my enterprise?
Will this affect our reputation? Will it hurt or enhance our ability to recruit employees, students, users? Raise funds, get grants?
Do we look like the kind of place that people will flock to? Respect? Spread positive word of mouth?
Love? Happy Valentine’s Day!

Posted on: February 9, 2007, 9:53 pm Category: Uncategorized