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Ten Stupid Things

The Top Ten Stupid Ways to Hinder Market Adoption by GuyKawasaki
Check out the full posting but Guy’s list of stuff that enterprises do to annoy their users and customers. It rattled a few chairs in my attic.
1. Enforced immediate registration.
2. The long URL.
3. Windows that don’t genberate URL’s.
4. The unsearchable web site.
5. Sites without Digg,, and Fark bookmarks.
6. Limiting contact to email.
7. Lack of feeds and email lists.
8. Requirement to re-type email addresses.
9. User names cannot contain the “@” character.
10. Case sensitive user names and passwords.
11. Friction-full commenting.
12. Unreadable confirmation codes.
13. Emails without signatures.
14. Supporting only Windows Internet Explorer.
Yes Guy’s posting says “Top 10” and the list is 14 items long. It’s the web version of a baker’s dozen, I guess. Delight the reader.
Can’t say I agree with all of them though, but . . .

Posted on: February 9, 2007, 10:27 pm Category: Uncategorized