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Gartner’s View on Virtual Worlds

Here’s a Forbes article that’s very interesting!
Gartner Says 80 Percent of Active Internet Users Will Have A “Second Life” in the Virtual World by the End of 2011
Some intersting tidbits from it:
“Gartner’s advice to enterprise clients is that this is a trend that they should investigate and experiment with, but limit substantial financial investments until the environments stabilize and mature.”
“The collaborative and community-related aspects of these environments will dominate in the future, and significant transaction-based commercial opportunities will be limited to niche areas, which have yet to be clearly identified,” said Steve Prentice, vice president and distinguished analyst at Gartner. “However, the majority of active Internet users and major enterprises will find value in participating in this area in the coming years.”
“Gartner has identified five laws for companies participating in the virtual world. They include:
First Law: Virtual worlds are not games, but neither are they a parallel universe (yet).
Second Law: Behind every avatar is a real person.
Third Law: Be relevant and add value.
Fourth Law: Understand and contain the downside.
Fifth Law: This is a long haul. ”
There’s more detail in the laws in the article.
Hmmm – real people, collaboration and community – sounds like a place for libraries!
Stephen

Posted on: April 29, 2007, 12:21 pm Category: Uncategorized

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