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Statistics: Who Reads e-books in the U.S.?

“This new very brief report from Mediamark Research & Intelligence (MRI) attempts to answer the question, “who is reading e-books.”
From the Web Site:
Among the 2.1 million US adults who own electronic book readers, 56.3% are men and 43.7% are women. In addition, adults age 35-54 are the “sweet spot” for this product and are 20% more likely than average to own an electronic book reader.
E-book owners are 116% more likely than average to be heavy Internet users. Moreover, they are 199% more likely to have accessed the Internet using a Wi-Fi or wireless connection outside the home and 154% more likely to have accessed the Internet using a cell phone or other mobile device.
Other key attributes of e-book owners:
* 11% more likely than average to own their home
* 87% more likely to have a household income of $100,000 or higher annually
* 111% more likely to have obtained a Bachelor’s or post-graduate degree
Source: MediaMark (via MarketingProfs)”
[From the awesome Gary at ResourceShelf)]
Does this resemble your users?
Stephen

Posted on: December 23, 2009, 9:34 am Category: Uncategorized

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