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Are there differences between social network users?

Mashable has a neat report on a study on the differences between Facebook, Twitter, MySpace and Digg users.

What Social Media Users Want

“Twitterers mostly consume news, MySpace users want games and entertainment, Facebookers are into both news and community and Digg’s audience has a mixed bag of interests.

This is all according to online advertising network Chitika, who set out to analyze the interests of MySpace, Facebook, Twitter and Digg() users by comparing the genres of sites that receive traffic from these social networks. 287,090 impressions were used in the report, and based on this research, each social site has a distinct makeup of users with unique tastes.”

There apear to be no generalizations that can’t be addressed by research!

Next thing you know they’ll find that AOL has a majority of well educated, risk-taking, power internet users.

Stephen

Posted on: March 25, 2010, 9:22 am Category: Uncategorized

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