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Digital Textbook Sales Heading for a Tipping Point

Digital Textbook Sales To Reach $1 Billion
Digital textbook sales to see strong growth
By Mike Sachoff

“More than 18 percent of new textbook revenue in the higher education and career education markets will come from digital textbooks by 2014, according to a new study by Xplana. By 2014, annual revenues from digital textbooks will surpass $1 billion. The shift in sales will cause the publishing industry to revamp the traditional textbook production processes.”

“Our research shows that digital textbooks will begin disrupting the market once their sales surpass 13% of print textbooks sold. Our estimates show digital textbook sales crossing that mark within five years, although it will likely happen even sooner.”

Interesting.

Stephen

Posted on: April 24, 2010, 2:34 pm Category: Uncategorized

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