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Popular Magazines

Read the following post past the link and ask yourself:

Are we seeing the same trends in popular magazine use in library branches?

Do we see any differences between the use of popular magazines on the reading racks in our branches and those that are in or databases?

Do we see differences in the use on magazine websites on our public access PC and what’s on the shelf?

Are your branch visitors different demographically than online visitors or the general readership of popular magazines?

Analysis: Old Media Magazines Are Losing Their Share Online Despite Being Great Brands

Read more: http://www.businessinsider.com/old-media-magazines-are-losing-their-share-online-despite-being-great-brands-2010-6?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29#ixzz0rdsze73s

My favourite quote:
“Overall visit growth was positive in all media categories other than TV, but despite this, old media brands experienced an absolute visit decline in Entertainment News and Teens which are rapidly shifting towards new media sources.”

Read more: http://www.businessinsider.com/old-media-magazines-are-losing-their-share-online-despite-being-great-brands-2010-6?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29#ixzz0rdwDD8nG”

Stephen

Posted on: June 25, 2010, 8:28 am Category: Uncategorized