Media Habits Of 8-18 Year Olds

This is a good presentation highlighting the Kaiser Foundation study from earlier this year.

The Shocking Media Habits Of 8-18 Year Olds
Read more: http://www.businessinsider.com/the-shocking-media-habits-of-8-18-year-olds-2010-7#tv-still-rules-1#ixzz0srv2cYse

“The Kaiser Family Foundation did just that in a comprehensive survey released early this year. Kaiser surveyed more than 2,000 families, and turned up all sorts of interesting information about the media habits of 8-18 year olds.

Some key points:

Kids consume a heck of a lot of media–and more all the time. Basically, if kids are awake, they’re consuming media. And, increasingly, they’re consuming multiple forms of media at the same time.
Kids’ print media consumption is tiny and falling.
Kids’ digital media consumption is going through the roof.
No big surprise there. What is a surprise is how little parents seem to care about this. (Or, alternatively, how much parents encourage this media consumption by consuming a huge amount of media themselves.)

In 2/3 of households, TVs are on during meals
In 75% of households, TVs are on when no one is watching them.
More than 70% of kids have TVs in their bedrooms
Only 1/3 of households have media-consumption rules”

Read more: http://www.businessinsider.com/the-shocking-media-habits-of-8-18-year-olds-2010-7?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29#ixzz0srvkWNFc

Stephen