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Is the print magazine decline slowing?

From Gawker (of all places):

Magazines Are Back! (Temporarily)

“Magazines are finally being allowed to bask in some momentary good news! Ad pages are up. Magazine failures are down. Is the Great Magazine Die-Off really over? Yes—this edition of it.

In April, we tentatively wondered whether the bad times for magazines had finally ended, after a year and half of the suck. It appears that celebration is in order. In the second quarter of this year, ad pages and revenues rose—for the first time since the end of 2007. The celebrity magazine category is back in a big way. Conde Nast, the shining symbol of the death of fancy magazine culture, saw widespread ad page gains in the quarter, with Vogue, GQ, Wired, and Vanity Fair all up more than 20%.”
more . . .

Bounce.

Stephen

Posted on: July 29, 2010, 11:30 pm Category: Uncategorized

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