Web Commerce Pros Don’t Ignore Facebook

And, thinking about the previous post, I think this survey reported here is telling:

Study: Just 2% Of Marketers Disregard Facebook
Significant majority will take advantage of site

So, if the pros in drawing attentin to their sites and services on the web believe that they cannot ignore social media in engaging their user communities and encouraging transactions . . .

What are the best practices so far in libraries to encourage positive behaviours in our members and cardholders?

For a start, I know nearly every free widget Gale Cengage Learning creates for our services for libraries includes Facebook uses baked in.

It’s a start.

Stephen