Obviously, more than library sector is undergoing dynamic change, I thin that there is some overlap between the changes in marketing organizations and libraries and found this article interesting to read:
Here are the headings:
The Future of the Press Release
The Evolution of Social Platforms
Current Limitations & Solutions
Connecting with Other PR Pros
Saving Money and Putting It to Good Use
The Human Factor
Those headings could apply to any article for most any industry or sector.
Either way, it seems that we’re all struggling in keeping the human touch while taking advantage of the opportunities provided by the new tools.