PricewaterhouseCoopers report on ebooks

Download a copy here. (40 page PDF)

“The future of eBooks

This new study examines trends and developments in the eBooks and eReaders market in the United States, United Kingdom, the Netherlands, and Germany, and discusses major challenges and key questions for the publishing industry worldwide. It also identifies market opportunities and developments for eBooks and eReaders, and makes recommendations for publishers, traditional retailers, online retailers, and intermediaries.

Given that publishers, internet bookstores, and companies that manufacture eReaders have high expectations for the digital future of the book industry, the study asks if a new generation of eReaders may, at last, achieve the long-awaited breakthrough that lures consumers away from paper and ink.”

“eBook consumption is growing in the U.S., but adoption is slower in Europe. According to a new report by PricewaterhouseCoopers called “Turning the Page, The Future of eBooks,” by the end of 2010, eBooks accounted for more than 7% of sales in the US book market.”

Stephen