Facebook Growing in Amount of Time Used

Two questions follow based on the following charts below.

comScore: Facebook Keeps Gobbling People’s Time

Click through for further commentary from TechCrunch.

So, from this I take the following library questions:

1. If people are flocking to content sites that are like a “portal” and are choosing to spend more time there, how closely do your library’s web strategies resemble portal strategies and what aspects would help drive traffic for your library?

2. If people are choosing to spend time being social online (and choosing to understand that libraries are social institutions), how many social tools are implemented on your library’s website and how many key social tools does your library participate in well?

It seems clear that our major market – content hungry, social humans – has made some choices and needs better quality chices from their library. We can do it.

Stephen