I haven’t done a post like this in a while so I thought I’d highlight some of the useful an free marketing resources from Gale to promote your e-resources. You can find posters, bookmarks, shelf talkers, widgets, screensavers, and more for free on these webpages.
Marketing resources available from Gale – all collateral is available free of charge.
Helping your library get its message across!
Posters are available for the majority of our online databases including Digital Archives. Our posters are a convenient size, which can easily fit on pillars or in smaller spaces. Alternatively the PDF’s are available for your library to produce collateral in-house and brand with your own logo. Dimensions : 72cm x 30cm
Bookmarks are also available for the majority of our online databases including Digital Archives. Alternatively the PDF’s are available for your library to produce collateral in-house and brand with your own logo.
Widgets Gale’s new customizable widgets are simple but powerful tools that generate short HTML code to be placed directly into any page on your Web site. Most widgets also provide an option for adding to your Facebook profile and iGoogle pages. These are a great way of directing more users to your Gale online resources. For more information about widgets and how to set them up for your library, please visit http://access.gale.com/widgets/
Screensaver files are a way of advertising your online resources on your public computers or big screen TV’s. We can customize the files to suit your library, including your logo. It is important to advise us of your screen size so that the files are created with the correct number of pixels to ensure quality viewing.
Green screens are a useful way of advertising your online resources at conferences or meetings. Similar to a screen saver but designed for a big advertising space!
Shelf talkers are a great way to alert your customers to your online resources while they are looking at books on a particular subject. For example having a shelf talker on Biography Resource Center positioned in the 920’s. The purpose of a shelf talker is to make the connection between print & electronic resources!
Your library has wonderful stuff. Get the word out to where your users are.
Stephen
great service! thanks for the post. does anybody know if there is any open forms out there which can be used in a similar way but without being hooked up on Gale products (some Libraries of course don’t have any licenses with Gale)
best, christian
Christian: You might want to explain what an ‘open form’ is. I’ve not heard the phrase. If you’re looking for similar marketing materials for the the databases you do subscribe to the obvious place to look or ask is the providers of those databases. Have you checked their websites?
Stephen
pardon my english – what i mean is empty models for posters, bookmarks, flyers etc. – pro looking like the ones from Gale.
we do give access to tons of Gale databases but it could be nice not to be limited to certain database providers when you market you e-ressources
i’ll checked other providers – some have, some don´t
What are the barriers to creating these materials?
I use Photoshop and other software to create stuff and freely borrow ideas from things I see at conferences and visits to other libraries. It’s not just about promoting specific databases but quality database searching general. On the other hand, it is good to tie it to a specific user need and a service that the library offers.
Stephen
No barriers what so ever – I use Picnik and simple Word to create ad materals. But if there was a cool set of maketing models to fill up with your own stuff sure I would like to know about it – it was as simple as that.
thanks anyway
Christian