I haven’t done a post like this in a while so I thought I’d highlight some of the useful an free marketing resources from Gale to promote your e-resources. You can find posters, bookmarks, shelf talkers, widgets, screensavers, and more for free on these webpages.
Marketing resources available from Gale – all collateral is available free of charge.
Helping your library get its message across!
Posters are available for the majority of our online databases including Digital Archives. Our posters are a convenient size, which can easily fit on pillars or in smaller spaces. Alternatively the PDF’s are available for your library to produce collateral in-house and brand with your own logo. Dimensions : 72cm x 30cm
Bookmarks are also available for the majority of our online databases including Digital Archives. Alternatively the PDF’s are available for your library to produce collateral in-house and brand with your own logo.
Widgets Gale’s new customizable widgets are simple but powerful tools that generate short HTML code to be placed directly into any page on your Web site. Most widgets also provide an option for adding to your Facebook profile and iGoogle pages. These are a great way of directing more users to your Gale online resources. For more information about widgets and how to set them up for your library, please visit http://access.gale.com/widgets/
Screensaver files are a way of advertising your online resources on your public computers or big screen TV’s. We can customize the files to suit your library, including your logo. It is important to advise us of your screen size so that the files are created with the correct number of pixels to ensure quality viewing.
Green screens are a useful way of advertising your online resources at conferences or meetings. Similar to a screen saver but designed for a big advertising space!
Shelf talkers are a great way to alert your customers to your online resources while they are looking at books on a particular subject. For example having a shelf talker on Biography Resource Center positioned in the 920’s. The purpose of a shelf talker is to make the connection between print & electronic resources!
Your library has wonderful stuff. Get the word out to where your users are.