Sharp Growth in Ereader Penetration

Here are some interesting numbers on the growth of e-readers in the population:

Sharp Growth in Ereader Penetration

“More than 60% gain in the number of ereaders this year.”

“For many consumers, expensive, multifunctional tablet devices are a more desirable choice than single-purpose ereaders. But the US installed base of ereaders has more than quadrupled since 2009 and continues to grow quickly.”

“eMarketer estimates more than 20 million ereaders will be in consumer hands by the end of this year, reaching 8.7% of the US adult population. By 2012, 12% of adults will have a Kindle, Sony Reader, NOOK or similar device.”

“Advertising opportunities with ereaders have been limited in the past, but the spring 2011 introduction of the Kindle with Special Offers brought the first ad-supported ereader to market.”

And they share them sometimes too.

Note that this excludes tablets and reading on laptops and PC’s etc.

Stephen