Some good advice here for librarians for two reasons:
1. We should all know and be able to teach how search engine results are manipulated.
2. We should have this all on our sites so folks can discover our awesomeness.
“ProBlogger guest post by Kole McRae of Office Buddha.
I’m a blogger now but in a former life I did SEO professionally. As a part of the industry I’ve seen first hand the insane amount of misleading information available. Even so-called “professionals” have been known to give out absolutely terrible advice. That’s why I’m writing this article.”
The Description Tag
The Title tag