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The 20 Most Expensive Keyword Categories in Google Adwords

Google is driven a lot by keywords used in Adwords. Let’s look at what the most expensive ones are since it affects what’s displayed when you search on those topics … :

The 20 Most Expensive Keyword Categories in Google Adwords

“The top twenty keyword categories that demanded the highest costs per click are:

1. Insurance (example keyword: “auto insurance price quotes”)
2. Loans (example keyword: “consolidate graduate student loans”)
3. Mortgage (example keyword: “refinanced second mortgages”)
4. Attorney (example keyword: “personal injury attorney”)
5. Credit (example keyword: “home equity line of credit”)
6. Lawyer
7. Donate
8. Degree
9. Hosting
10. Claim
11. Conference Call
12. Trading
13. Software
14. Recovery
15. Transfer
16. Gas/Electricity
17. Classes
18. Rehab
19. Treatment
20. Cord Blood”

Interesting, eh?

I was always interested how lawyers used adwords to build class action cohorts too. For example in Feb. 2009 here are some samples:

mesothelioma $23.65 per click
structured settlement $21.05
vioxx attorney $7.51

Anyway, knowing what parties will pay a lot for adword(s) will empower free web searchers knowledge about other SEO targets.

Stephen

Posted on: July 25, 2011, 8:01 am Category: Uncategorized

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