I explored the concept advocacy for librarians (vs. libraries) in my latest column for SLA since this was the theme of the issue.
Information Outlook, Sept. 2011 Issue
Advocating for Librarians – Versus Libraries
by Stephen Abram
This is the copy that hasn’t been through my great editor so the final copy is better found in the magazine, on the SLA website for members or in the quality databases at your library.