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Gale Launches DemographicsNow: Business & People

Gale Adds Massive Directory Data to DemographicsNow
by Posted On March 15, 2012


“Sometimes you want to find overall information about people and/or businesses in a certain geographic area. Sometimes you want to find geographic areas based on specifics of overall information. Sometimes you just want to find specifics on particular people and/or businesses by name. Sometimes you want to find the names based on the specifics of general information. And, sometimes you want to do all of the above, gliding from statistics to directory data and back again. That can get tricky. But Gale, a division of Cengage Learning, has just released an upgraded platform for its DemographicsNow service called DemographicsNow: Business & People that will do all of the above—if, that is, your local public or academic library subscribes to it. And, the library can even link you to the e-resource via their website for your 24/7 access if it has an adequate authentication system.

The original DemographicsNow service launched in 2007 featured primarily canned reporting and thematic maps. It came in four sub packages: State and State with Expenditures, National and National with Expenditures. All four are now merged into the Library Edition, which remains available. Any library subscribing to the new DemographicsNow: Business & People will have all the information in the Library Edition as well. The new “intuitive” interface and interactive mapping features launched with the new platform will also work for the Library Edition.

As to how the service has changed, Gerald Sawchuck, the product’s publisher and the person in charge of public library solutions at Gale, remarked that the “older version has changed quite a bit. In 2007, we offered fairly basic mapping, not too complicated. We didn’t want to require libraries to download additional software, But in 2012, all that is changed, most of it is in the cloud with no downloading needed. So we have enhanced mapping. Before users could only do thematic mapping. Now they can create a geography, not bound by ordinary geographic definitions. They can annotate the map through icons. In the future we’ll add more enhancements into both versions of the product.”

But why talk about the relatively tame Library Edition when the wonders of Business & People await? The new flow of online business and residential information covers more than 23 million businesses and 206 million consumers. The business data even tags some 4 million firms with such factors as telephone disconnects, undeliverable addresses, business license expirations, etc., have indicated they have gone out of business since the year 2000. The people data cross-checks addresses for individuals to create 135 million households.”

Read more here:

http://newsbreaks.infotoday.com/NewsBreaks/Gale-Adds-Massive-Directory-Data-to-DemographicsNow-81338.asp

Original Press Release:

 Gale Launches DemographicsNow: Business & People

“FARMINGTON HILLS, Mich., March 12, 2012 /PRNewswire/ — Gale, part of Cengage Learning and a leading publisher of research and reference resources for libraries, schools and businesses, today announced DemographicsNow: Business & People, an online business and residential reference tool that provides detailed demographic data on more than 23 million businesses and 206 million consumers. Designed with an intuitive interface, interactive mapping tools and comprehensive data, this new resource makes it easy for all types of researchers to collect, analyze and act upon information, all from one location.

“Libraries today don’t have the budget to subscribe to multiple resources to get all of the demographic information their patrons need,” said Gerald Sawchuk, publisher, public library solutions at Gale. “DemographicsNow: Business & People combines information and tools normally found in two or more online databases in one convenient location, offering a cost-effective alternative to current products on the market.”

DemographicsNow: Business & People not only offers demographic information on any U.S. geography, including information on income, housing, race, age, education, retail spending and more, but it also allows users to compare multiple geographies and drill down to data on a specific county, zip code, congressional district and more. A unique mapping tool within the resource also allows users to map their results, create custom geographies and view demographic variables in thematic coloring scales. The Business tab includes data on 23 million businesses (with over 4 million classified as out-of-business since the year 2000) with the ability to search by company name, business type, number of employees and other limiters, while the Households tab contains data on more than 206 million U.S. residents (approximately 135 million households) and enables users to search by name, address or a variety of U.S. Census data averages. Once the necessary data is collected, users can export the information into word, pdf or excel reports for further analysis and application.

DemographicsNow: Business & People will serve a variety of needs and will be used by all types of users – from small business owners, entrepreneurs and sales people, to jobseekers, students, community leaders and non-profit organizations. Entrepreneurs can use it to create a business plan or to do a location analysis; small business owners can rely on it to identify competitors in their area or help relocate their business; marketing and sales people can develop targeted, accurate customer leads and mailing lists for campaigns; students can research companies and regions for assignments; and jobseekers can find information on a company before a job interview.

For more information on DemographicsNow: Business & People or to request a trial, please visit www.gale.cengage.com/demographicsnow or visit the Gale booth (#1804) at the Public Library Association Meeting in Philadelphia March 14-16. For questions, please contact Kristina Massari at [email protected].

About Cengage Learning and Gale Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. Gale, part of Cengage Learning, serves the world’s information and education needs through its vast and dynamic content pools, which are used by students and consumers in their libraries, schools and on the Internet. It is best known for the accuracy, breadth and convenience of its data, addressing all types of information needs – from homework help to health questions to business profiles – in a variety of formats. For more information, visit www.cengage.com or www.gale.cengage.com.”

http://www.cengagesites.com/Literature/233/demographics-now/

YouTube on DemographicsNow from Carmel Clay Public Library:

Stephen

 

 

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Posted on: March 18, 2012, 7:30 pm Category: Uncategorized

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