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Newspaper Publishers lost $27 in print for every digital $1

Publishers lost $27 in print for every digital $1     

“The Pew Project for Excellence in Journalism generated gasps when it reported that newspapers are losing $7 in print advertising for every $1 of digital revenue that they gain. But the situation is even worse.
In fact, publishers since 2005 have lost $26.7 billion in print advertising revenues while gaining only $1.2 billion in new digital revenue.  Thus, the true ratio of print loss to digital gain is 22 to 1, not the 7 to 1 reported by Pew in March.”

What is more worrisome is that many (and maybe most) of those news stories we read on Facebook or Twitter originated with traditional mainstream media outlets.  I suppose we’re at risk of losing ‘journalism’ in some way.  That should make libraries as fact checkers and corroborators even more essentiual to thinking citizens.

Stephen

 

Posted on: April 23, 2012, 3:12 pm Category: Uncategorized

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