Understanding NFC: Near Field Communications

Your learning from adopting QR Codes will apply here but this is what is coming up to replace QR codes.

Understanding NFC: Near Field Communications

http://www.marketingtechblog.com/near-field-communications/

Snippets:

“The latest technology to have made it big is Near Field Communications (NFC).  Near Field Communications is a technology embedded in the latest mobile devices  that allows secure communication (with confirmation) between the mobile device  and a transmission device. NFC allows the visitors to delve deeper, to view  customized rich media, receive targeted special offers, share experiences and  most importantly, make a purchase, all through their smartphones.”

“NFC is a vast improvement over QR codes. QR codes required downloading an app  and uploading a bar code to access content that goes beyond the web page. NFC  allows smart phone users to access rich content and interact with the brand  seamlessly. All the user has to do is tap the smart phone on any RFID-embedded  poster, magazine ad, retail point of sale or any other promotional item, to gain  instant access to a world of rich media and content.”

“Google has already launched Google Android with NFC capabilities, and every  other major mobile player has either followed suit, or has announced NFC  roll-outs in the near future. And they’ve released Google Wallet, mobile payment  processing built on Android’s NFC technologies”

Read more: http://www.marketingtechblog.com/near-field-communications/#ixzz1uPLxtkMg

Videos after the link.

Stephen