Print ads fell 25x faster than digital grew
http://newsosaur.blogspot.ca/2012/09/print-ads-fell-25x-faster-than-digital.html
“In the first six months of 2012, the aggregate print sales of the nation’s papers fell by $796.8 million, or 8.0%, from the prior year, according to data released last week by the Newspaper Association of America, an industry trade group. At the same time, the NAA says, digital sales grew by $31.4 million, or 1.9%, from the same period in 2011. Thus, print sales in the first half of this year plunged 25 times faster than interactive revenues grew.”
Stephen
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