Crafting a Strategic Story for Your Library
via The M Word for Libraries
http://themwordblog.blogspot.ca/2012/09/crafting-strategic-story-for-your.html
1. State your message:What do you want your listener to walk away knowing? Make sure it answers, “So what?”
2. Introduce your character: Who is this person and why does he/she need to take action.
3. Introduce the conflict: What obstacle is keeping her from success? What is that person feeling?
4. Tell the resolution: How was the obstacle resolved? How did the character feel? How does the resolve connect back to your message?
5. Connect the resolution back to your message.
Check out the examples and podcast.
Stephen
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