Crafting a Strategic Story for Your Library
via The M Word for Libraries
1. State your message:What do you want your listener to walk away knowing? Make sure it answers, “So what?”
2. Introduce your character: Who is this person and why does he/she need to take action.
4. Tell the resolution: How was the obstacle resolved? How did the character feel? How does the resolve connect back to your message?
Check out the examples and podcast.