“What You Know” now beats “Who You Know”

Interesting POV for information pros:

“What You Know” now beats “Who You Know”

http://blog.summation.net/2012/10/it-is-now-what-you-know-not-who-you-know.html

“The old adage that “it’s not what you know but who you know”is so entrenched that we don’t question the premise. Undoubtedly, who you know has been important throughout history, whether in the trade networks of ancient Greece, or in the dense web of high tech companies in Silicon Valley. A good network is especially important when capital is scarce, information hoarded, and when finding the appropriate contacts is difficult. For most of history, knowing the right people was crucial if you wanted cash and cache. ”

“Given our hyper-connected world, could it be that “who you know,” while still important, matters a little less than in the past? Could it be that “what you know” carries more weight? My intuition is that “what you know” has now crossed the line to be more important … and possibly even MUCH MORE important … than “who you know.””

Stephen