Measuring Social Networking Success

I am always told that you can’t manage what you can’t measure. I’m not so sure I believe that statement wholeheartledly. There are lots of things that I think are immeasurable (belief, passion, vision, love, etc.), but that’s just me. I always leave myself wiggle room that managing and leading are two quite different animals.
However, it’s probably good to at least try. This posting from Searech Engine Journal is a good start:
Measuring Social Media Marketing: It’s Easier than you Think!
July 30th, 2007 by Michael Brito
Michael’s lilst of traditional media and social media metrics is a good place to start a conversation.
With so many libraries dipping their toe in the social networking and social media lap pool , we might be wise to get somme benchmarks just to see if we’re making progress towards both traditional and innovative library goals and visions.
Stephen