It’s likely strategy planning season (isn’t every season strategy season?) at your library.  I found this recent HBR post helpful:

Five Common Strategy Mistakes

HBR blog

by Joan Magretta

Mistake #1. Confusing marketing with strategy.

Mistake #2. Confusing competitive advantage with “what you’re good at.” 

Mistake #3: Pursuing size above all else, because if you’re the biggest, you’ll be more profitable.

Mistake #4.  Thinking that “growth” or “reaching $1 billion in revenue” is a strategy.

Mistake #5. Focusing on high-growth markets, because that’s where the money is.

Check out the full article.

http://blogs.hbr.org/cs/2011/12/five_common_strategy_mistakes.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29

Stephen