Do you seek donors online or mobile?

On January 12th, Pew released the first-ever, in-depth research about mobile donors. The report is based on a survey of those who donated to the “Text for Haiti” campaign launched by relief groups after the earthquake struck, and contains data on:

·        How donors found out about the campaign, and how they spread the word to friends and family

·        How mobile giving is different from other types of philanthropy

·        The other events and causes to which these donors have contributed since the earthquake

·        How mobile donors are different from charitable givers in general

·        How closely mobile donors have followed the ongoing reconstruction efforts

The full report is available at:

Real Time Charitable Giving

http://pewinternet.org/mobilegiving

Many libraries have fundraising campaigns, active Friends groups and foundations.  This data will be useful.

Stephen