Marketing for the Extremely Shy or Selling for Us

From HBR Blog:

Marketing for the Extremely Shy

http://blogs.hbr.org/cs/2012/06/marketing_for_the_extremely_sh.html?utm_source=pulsenews&utm_medium=referral&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29

“Let’s face it: selling isn’t for everyone. Some people, including executives and entrepreneurs, panic at the thought of “putting themselves out there,” especially when that means asking colleagues for referrals or reaching out to past clients to drum up new business.”

Need help? See Michael Gruenberg’s latest article in Information Outlook:

Planning for and Managing a Sales Call

By setting clear goals and expectations for a sales call, information professionals   can make the most of the meeting and develop a mutually beneficial relationship   with the salesperson.

http://www.sla.org/io/2012/03/1111.cfm#.T9ji6kOvC0Y.mailto

(You need to be an SLA member for the fulltext but it is also in the usual sources like subscription databases and other FT sources on the web.

Stephen