Microsoft patents contextual ads in e-books, whether we like it or not
http://www.engadget.com/2012/08/07/microsoft-patents-contextual-ads-in-e-books/
Snippet: “We have ad-supported e-reading today, but the ads always sit on the periphery at most. That makes us more than slightly nervous about a newly-granted Microsoft patent for contextual e-book ads. The development would make the pitch based on not just targeted pages but the nature of the book in question: a sci-fi novel might try to sell lightsabers, and characters themselves might slip into the ads themselves if there’s a fit. Promos could be either generated on the spot or remain static. Before anyone mourns the end of unspoiled literature, just remember that having a patent isn’t the same as using it.”
Stephen
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