What is Better than Free?

A great postings this week from Kevin Kelly at Technium (Found via Seth Godin)
It discusses what makes free worth something and when can you charge for something so that you offer value.

Read it:
Better Than Free by Kevin Kelly
He says that these factors are important:
Immediacy ,
Personalization
Interpretation
Authenticity
Accessibility
Embodiment
Patronage
Findability
To me these sound lilke library type positionings. Anyway, it’s worth thinking about since it might be useful positionings for us – especially when some users perceive all libraries as ‘free’.
Stephen