25 Ways to Boost Community Engagement on Your Website
Community engagement is a great goal for library websites. With most of our interactions (old style gate count I guess) happening virtually now, it’s wise to prioritize engagement on our websites to make them more ‘human’. Our humanity in libraries is one of our great competitive strengths over the Goog. So this article is a great start to create a skeleton of engagement strategic tactics for your library website. Check it out. Here’s the list:
“1. Check your site for technical errors
2. Eliminate barriers to engagement
3. Make your site pretty
4. Identify desired engagement behaviors…
5. And then ask readers to take them
6. Publish regularly
7. Create damn good content
8. Be the first to publish on new industry topics
9. Post videos rather than text-based articles
10. Share related posts at the end of each blog entry
11. Ask structured questions at the end of blog posts to encourage comments
12. Respond to comments on your blog posts
13. Enable commenters to subscribe to comments
14. Interview community experts
15. Share controversial viewpoints
16. Give out freebies
17. Run giveaway contests in exchange for comments
18. Solicit community feedback on the types of post your audience wants to see
19. Find ways to recognize exceptional commenters
20. Bring social media conversations back to your site
21. Don’t whitewash critical conversations
22. Optimize your website’s speed
23. Host live events
24. Follow up with email correspondence
25. Measure engagement”
As another start get great at your Google Analytics. Hits is a meat cleaver measure. Look for sesssions, depth and length of the visit as well. Where are your users coming from? Amazon? Schools?
Stephen
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