Check out this short blog post from Anthony Molaro about naked librarianship and overcoming fear:
Naked Librarianship
http://informationactivist.com/2012/11/05/ia-archives-naked-librarianship/
“Client loyalty and trust are achieved by overcoming the following three fears:
- Fear of losing the business
- Fear of being embarrassed
- Fear of feeling inferior
This model is totally applicable to libraries.”
Stephen

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