Library borrowers DO buy eBooks, don’t they?

Checkout Sue Polanka’s post on her blog No Shelf Required:

Library borrowers DO buy eBooks, don’t they?

http://www.libraries.wright.edu/noshelfrequired/2012/11/19/library-borrowers-do-buy-ebooks-dont-they/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NoShelfRequired+%28No+Shelf+Required%29

“OverDrive and the ALA conducted an online survey at U.S. public library websites in June/July 2012.  … OverDrive released the results last Thursday, touting “New Findings Reaffirm Library Borrowers are also Buyers”

“Confirming earlier studies such as the Pew Internet Project’s “Libraries, Patrons, and E-books,” the survey found that a significant percentage of library users regularly purchase books they first discover at the library. In fact, 57 percent of those surveyed said that the public library is their primary source of book discovery.

Library e-book borrower:  Highlights

·         Public library is primary source of book discovery (57%)

·         Purchase average of 3.2 books per month (including print and e-books)

·         Would consider purchasing books discovered on library website (53%)

·         Visit both the physical library and download e-books (53%)

·         Digital book purchases have increased in past six months (44%)

·         Purchased book (print or e-book) after borrowing that title (35%)

Library e-book borrower:  Demographics

·         Female (78%)

·         Adults aged 40-64 (55%)

·         Household income $75,000+ (48%)

·         College degree or higher (74%)”

More insights in the post.

These are the sorts of proofs, surveys and soundbites that every librarian needs in the kitbag for the holiday season with your friends anad relatives.

Stephen