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46% of Searchers Now Use Mobile Exclusively to Research [Study]

From Search Engine Watch:

46% of Searchers Now Use Mobile Exclusively to Research [Study]

http://searchenginewatch.com/article/2265547/46-of-Searchers-Now-Use-Mobile-Exclusively-to-Research-Study?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sewblog+%28Search+Engine+Watch+Blog%29

“Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. This, according to findings in the 2013 Mobile Path-to-Purchase study by Telmetrics and xAd.

Research from the study suggests more and more, consumers are using mobile devices to complete tasks from start to finish. Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusively when performing research online.

Bill Dinan, president of Telmetrics, says mobile devices are often a staple in any online search.

“For most consumers, even if they are searching on their PC, they still have their smartphone in the other hand to call a business or conduct parallel research,” he said.”

ere’s the full infographic:

mobile-path-to-purchase-2013

 

Stephen

 

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Posted on: May 2, 2013, 9:58 am Category: Uncategorized

By: Stephen Abram

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