Alternatives to Google Analytics: Some free and some fee …

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Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business

“If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a free to mid-level tool, or don’t even know yet exactly what type of software you need?”

Analytics Software Solutions

“Once you’ve identified what you’re looking for in these tools, you should be able to use the information below to help you make a better decision about which analytics package will be right for you.

The table below is available as an image, and you can also get the raw data in this Google Doc.”

Web Analytics Software Comparison Guide

1.  Google Analytics

Google Analytics was originally designed as a tool for AdWords users. It was basically a repackaged version of Urchin on Demand, which Google acquired in 2005. It was redesigned in 2006 with additions from Adaptive Path after the company acquired Measure Map.

Key Features:

• Benchmark against all other analytics programs
• Content Experiments for A/B Testing

Cost: Free for all users, enterprise solutions available

2. Adobe Site Catalyst

Adobe SiteCatalyst

3. IBM Coremetrics Web Analytics, Now IBM Digital Analytics

IBM Digital Analytics

4. IBM’s Unica NetInsight

IBM Unica NetInsight 

5. iPerceptions

iPerceptions 

6. Google Analytics Premium

Google Analytics Premium 

7. Web Trends

Webtrends 

8. Mint 

Mint 

9. Reinvigorate

Reinvigorate 

10. MixPanel

MixPanel 

11. KISSmetrics

KISSmetrics

12. FoxMetrics

FoxMetrics  

13. Site Spect

SiteSpect 

14. Woopra

Woopra, 

15. Autonomy 

Autonomy

16. AT Internet

AT Internet 

17. comScore Digital Business Analytics

 comScore Digital Business Analytics.

18. Yahoo Marketing Dashboard

Yahoo Marketing Dashboard 

19. Piwik 

Piwik

20. Clicky

Clicky

21. GoingUp

GoingUp 

22. Open Web Analytics

Open Web Analytics

23. Stat Counter

Stat Counter 

25. Site Meter

Site Meter

Stephen