The Tablet Market Will Close Out The Year With A Huge Fourth Quarter, And Grow 74% In 2013
“Here are the six most important data points about how the tablet market is shaping up:
- We think the overall tablet market will grow 74% in 2013 and forecast close to 500 million tablets shipments in 2016. Our numbers are more optimistic than that of other research firms.
- Tablets are a seasonal market, for now, so sales are very dependent on holiday shopping and gift-giving. (Tablets aren’t subsidized by carriers.)
- High-profile tablet debuts this quarter from Microsoft, Nokia, Amazon, and others put Apple in a fiercely competitive market.
- Since the first quarter of 2012, Apple has ceded about 40 percentage points of market share to Android, Amazon, and Windows and demand for seven-inch tablets forced Apple to create the iPad Mini last November.
- Apple’s iPad is no longer indicative of tablet market trends. The tablet market still grew significantly as Apple’s iPad sales slumped.
- The overall tablet market grew 75% year-over-year in the second quarter of 2013 after 121% growth in the same period during 2012. That’s a natural slowdown for an all-new product category, and still a considerable growth rate for a product that saw the fastest initial uptake of any computing device.
Stephen
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