Why You Should Stop Brainstorming

from HBR Blog

“How many times have you been in a brainstorming session this week? Chances are the answer is, “More than I can count.” But no study has proven that brainstorming works well, even though it has been the go-to method for idea generation since 1953.

But there is an alternative. After researching why brainstorming inhibits creativity and innovation, my colleagues and I came up with a new process we call Brainswarming. Watch the video below for more information on what it is and how you can implement it:”

Watch the video (3:49 minutes) here:

http://blogs.hbr.org/2014/03/why-you-should-stop-brainstorming/?

Stephen