The Phablet Phenomenon: Trends And Growth Forecast For The Device That Is Taking Over Mobile
“Here are of the key points about the phablet market:
- Phablets are the fastest-growing smartphone category. We forecast global phablet shipments will grow at a compound annual growth rate (CAGR) of 27% in the next five years, which is almost double the 15% compound rate for the smartphone market over the same period.
- Phablet shipments will hit 1.5 billion in 2019. With that, phablets will account for 59% of total global smartphone shipments during that year, which is up from an expected 35% this year.
- Phablet sales are cannibalizing tablet sales globally. Tablet demand has whithered. By 2019, there will be three times as many phablets shipped as tablets.
- Phablets have accelerated the trend toward consumer time-spend on visually oriented social media and messaging apps. Larger-screen real estate encourages sustained on-the-go engagement on content-centric social networks and apps, including Facebook, Instagram, Snapchat, and LINE. More than half of activity on phablets is tied to social networks. “
Stephen
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