This year, 68.0% of internet users in Canada will visit social networking sites at least monthly, compared with 68.6% in the US—virtually identical. These penetration rates will continue to vary by, at most, 0.7 percentage point throughout the rest of eMarketer’s forecast period.

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Because the overall rate of internet penetration is slightly lower in Canada, these figures mean slightly fewer consumers in Canada overall will use social networks—at 53.0% of the population this year, vs. 54.1% of the US population. But these figures too will remain in a tight range through 2018.

Source: eMarketer

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