Canada Ranks as a Global Leader in Online Video Viewing

Canada Ranks as a
Global Leader in Online Video Viewing

Average Canadian
Watched 10 Hours of Video Online in February

TORONTO, CANADA, April 21, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital
world, today released a report on the Canadian online video market, based on
February 2009 comScore Video Metrix data, which showed that 21 million
Canadians viewed more than 3.1 billion videos online during the month. The
average Canadian online video viewer spent 10 hours viewing videos in February,
up 53 percent from their average viewing time last year.

“Canada’s
high broadband penetration and tech savvy Internet users make it an optimal
environment for online video to flourish,” said Bryan Segal, vice president of
sales, comScore Canada. “The combined forces of reach, high engagement and
‘sight, sound and motion’ make online video a particularly attractive
brand-building vehicle for online advertisers.”

Google Sites Holds Commanding Lead
in Canadian Video Market
Google Sites led
as the most popular video destination in February with more than 1.6 billion
videos viewed (52 percent share of all videos), and YouTube.com accounting for
nearly 99 percent of videos viewed at the property. Microsoft Sites ranked as
the second most popular video destination with 55.6 million videos viewed (1.8
percent share), followed by Yahoo! Sites with 45.7 million videos (1.5 percent
share). 

*Rankings based on
video content sites; excludes video server networks.  Online video includes both streaming and progressive download
video.

Canadians Watched Nearly 150 Videos per
Viewer in February
More than 21 million Canadian viewers, or 88 percent of the total Canadian
Internet population, watched an average of 147 videos per viewer in February.
Google Sites attracted the most viewers with 18.2 million watching an average
of 89 videos per viewer during the month. Microsoft Sites drew 7.1 million
viewers, while Facebook ranked third with 5.8 million viewers.

*Rankings based on
video content sites; excludes video server networks.  Online video includes both streaming and progressive download
video.

Other
notable findings from February 2009 include:

• The average online video was
  4.1 minutes in length, up nearly 25 percent from the previous year’s 3.3
  minute average. 
• More than 1.6 billion videos
  were viewed by 18 million viewers on YouTube.com in February, representing
  nearly 90 videos per viewer.
• Nearly 88 percent of the total
  Canadian Web population viewed online video in February, the highest
  penetration of the five countries currently reported by comScore Video
  Metrix (France 82 percent, Germany 82 percent, U.K. 81 percent, U.S. 76
  percent).
• The average online video
  viewer in Canada watched 605 minutes of video in the month, the largest
  amount of time of the five countries reported by comScore Video Metrix
  (U.K. 540 minutes, Germany 466 minutes, France 390 minutes, U.S. 312
  minutes).

Stephen