A call to action is like asking them to get a library card, attend a program, sign up for training… advertising your services with a CTA is not going the distance…
20 Ways to Write a Call to Action
http://www.searchenginejournal.com/20-ways-write-call-action/128530/
- Instant Gratification
- Pull at the Heartstrings
- Situational
- Problem Aggravation
- Implication & Effect
- People Want to Belong
- How it Works
- Focus on the Features
- Focus on the Benefits
- Sell the Savings
- Using Fear
- Individualize the Message
- Use a Cliffhanger
- Make it a Game
- Offer a Bonus
- Stroke the Ego
- Build Some Hype
- Toot Your Own Horn
- Stopping Power
- Picture This
Check out the details in the post.
Stephen
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Continuing the Discussion
RT @sabram: 20 Ways to Write a Call to Action: A call to action is like asking them to get a library card… http://t.co/pBopNXGFRk
Lighthouse: 20 Ways to Write a Call to Action http://t.co/BFmV4MfRJn #librarian
RT @sabram: 20 Ways to Write a Call to Action: A call to action is like asking them to get a library card… http://t.co/pBopNXGFRk
20 Ways to Write a Call to Action http://t.co/GPQwne71fu via @sabram
New 20 Ways to Write a Call to Action – @sabram http://t.co/eRy0XxZV4h