Facebook Variations

The Inside Facebook blog has some interesting data on Facebook:

1. College students Facebook use declines over the summer as many students are in diaspora. However, their parents’ usage increases.
2. The number of Facebook users over 35 are gorwing a lot in the past 30 days.
3. The number of women over 55 on Facebook grew by 39% in the last month to over 2.5 million.
Are you aware of the seasonal variations in your library usage patterns? How do your program and marketing strategies change with the seasons?
Lots of good charts after the link.
This is just the sort of thing that SirsiDynix Directors Station mines out of your statistics.
Stephen