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Why E-Book Sales Are Dropping

One key point to remember is retailers and publishers measure volume by revenue dollars.  Libraries don’t – we measure volume by units or circulation.  The drop in revenue is disguising a trend to increased units at lower prices.  Know your numbers!

Why E-Book Sales Are Dropping

http://www.adweek.com/galleycat/why-e-book-sales-are-dropping/122368

“E-book sales have been on the decline in recent years. After peaking in 2013 at $3.24 billion, revenue from e-books dropped to $3.2 billion in 2014 and then dipped to $2.84 billion in 2015, according to AAP.

Why are e-book sales dropping, while print sales remain fairly steady? Fortune breaks it down. Check it out:

Consumers likely don’t see the same value in e-books from big publishers that they did in earlier years. A typical e-book best seller now costs $14 or $15 versus the $9.99 price point that Amazon 1.23%  featured in the first few years after it introduced its Kindle e-reader. The increase shrunk the discount between hardcovers and e-books, which can’t be lent or resold like a print copy. On older books, some e-books carry higher prices than the same title in paperback.”

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Posted on: July 15, 2016, 6:39 am Category: Uncategorized

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