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Customer service is not customer experience (and vice versa)

Customer service is not customer experience (and vice versa)

Think holistically about how people are interacting with your brand — and invest accordingly.

Develop a relationship mindset, not a transactional one.

Proactively learn about your customers’ experiences — and what they want them to be.

Follow the data; follow the money.

Make your customers’ work easier.

Support customer experience with actual resources, not just lip service.

Close the loop between customer service and customer experience.

 

 

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Posted on: June 5, 2021, 6:56 am Category: Uncategorized

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