Seth Godin: Is it a skill?

“If so, it might be worth learning.

If so, it might pay to let someone who has learned it take care of it.

Coding is a skill. But it’s not clear that the person who knows how to code should be doing your design.

Teaching is a skill. But simply because someone is good at a craft doesn’t mean that they know how to teach it.

Copywriting is a skill. Having access to the Mailchimp password doesn’t make you a skilled copywriter.

Selling is a skill. The person who owns the organization or cares about the charity might not be the best person to go on the sales call.

Proximity is not the same as skill.”