Website Metrics

I learned something from this ReadWriteBiz posting.

You’ll need to interpret it in the light of library goals but I think each of these has some usefulness in evaluating the success of our web presences.

5 Critical Web Metrics To Keep a Close Eye On
Written by John Paul Titlow

Click through and read the whole post.

“You probably have a good idea of how many page views and unique visitors your company’s website gets, but how many people are truly interacting with your brand? How successful are your digital marketing efforts?
Traditional Web analytics metrics can provide a ton of actionable intelligence about your site’s users, but only when they’re combined with other measurements does the full picture start to emerge. With so many measurements and data points flying across your desktop, it’s hard to know where to focus. Here are five metrics to pay particular attention to.

1. Conversion Rate
2. Referring Sites / Keywords
3. Facebook: Daily Active Users
4. Twitter: Klout Score
5. Email Open & Click-Through Rate”

So, how many people do the actions we hope to assist? Search an OPAC? Place a hold? Visit a site? Download a document? Ask a question? etc. etc.

What’s your site’s “score”?

Is there somewhere that outlines what a benchmark score for a website would look like? I don’t know but let me know in the comments if there is a standard startng point for this type of evaluation and for cross-site comparisons.

Stephen