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Top 10 web sites

UBS issued a report this week analyzing Comscore data on the top ten web destinations. You can download the 12 page report here (pdf).
The top sites by page views are:
1) Yahoo!
2) Fox Interactive Media (includes MySpace)
3) MSN-Microsoft
4) Time Warner Network
5) eBay
6) Google
7) FACEBOOK.COM
8) Craigslist
9) Viacom
10) Comcast
Ranked by unique visitors the list mutates like this:
1) Yahoo!
2) Time Warner Network
3) MSN-Microsoft
4) Google
5) eBay
6) Fox Interactive Media
7) Ask (IAC)
8) Amazon
9) New York Times
10) Verizon
What’s interesting to me is that Google is getting an awful lot of attention. Yet, the story seems to be in social networking sites and Yahoo! and other persistent search properties.
Hmmm.
Stephen

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Posted on: September 14, 2006, 9:05 pm Category: Uncategorized

By: stephen

rev="post-522" 2 comments

2 Responses

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  1. Simon Chamberlain said
    on September 16, 2006 6:07 am

    Very interesting. I wonder how many of those hits are from people who never change their ISPs default homepage settings? Certainly the Viacom, Comcast and Verizon results would seem to fit into that category?
    I think you’re right that it’s interesting that Google isn’t as high as one might expect, given how much people talk about it.

  2. Brian said
    on September 18, 2006 6:00 pm

    I think Simon makes a good point on the ISP thing. On the “unique visitors” list, the three companies above Google — all above Google in pageviews, too — are big in the ISP business. Plus, isn’t MSN the default startpage for IE?
    So, maybe that’s what we’re really seeing here, in large part: What are people most likely to have as their startpage? Just a thought.