Web usability guru, Jakob Nielsen, has set his sights on usability for college students:
From Jakob Nielsen’s Alertbox, December 15, 2010:
Summary:
Students are multitaskers who move through websites rapidly, often missing the item they come to find. They’re enraptured by social media but reserve it for private conversations and thus visit company sites from search engines.
Myths about Student Internet Use
Myth 1: Students Are Technology Wizards
Myth 2: Students Crave Multimedia and Fancy Design
Myth 3: Students Are Enraptured by Social Networking
More insights in the overview after the link.
His new 259-page report on Designing Websites for College Students is available for sale and download.
Stephen
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